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Ask HN: In your organization, what does the growth department do?

10 点作者 m88m超过 3 年前
is it focusing on funnel? involved with product? helping sales?

8 条评论

muzani超过 3 年前
I think it&#x27;s a catch all term for something result driven. They manage bugs, products, do sales and marketing, remove legal obstacles, UI&#x2F;UX, events, PR. Often just identifying what&#x27;s preventing further growth and calling for company resources into that direction.<p>Much of the sales on an app isn&#x27;t marketing&#x2F;sales at all - look at something like Fortnite. Part of it is community and UX, but the end goal is more money.
rozenmd超过 3 年前
Everything from trying to reduce drop-off during initial sign-up, to increasing likelihood of converting from a trial user to a paying customer, all the way to creating in-app cross-sells to recommend our customers try other products we built.<p>Almost everything we build is initially an experiment, and we have analysts run the statistics against a control group to see if it worked before productionising.
MattIPv4超过 3 年前
Top-of-funnel improvements -- a&#x2F;b testing site changes to increase sign-ups, brand awareness&#x2F;loyalty, etc.
johnsmith4739超过 3 年前
Managing Growth in a late-stage startup: most depts (hr, mkt, sales, cs) perform growth experiments, I coach&#x2F;facilitate&#x2F;educate;<p>Think like this: most metrics can be improved with expertise; known knowns - - but some metrics need new solutions, and for that you need to analyse, hypothesise, experiment... unknown unknowns. And this is why growth is everybody&#x27;s business.<p>Growth process is informed with insights from data science + behavioural science (this is my background)<p>Experiment design + implementation (randomised trials) + interpretation (bayesian based)<p>Decision to implement in production or scrub and start again.<p>quick wins: &#x2F;&#x2F;&gt; a tweak to the search button yields 15% more sales<p>&#x2F;&#x2F;&gt; a change in ad copy lifts conversions 17%<p>&#x2F;&#x2F;&gt; behavioural recruiting interviews to be more objective...<p>&#x2F;&#x2F;&gt; ...and we do around 200 of these per year
acwan93超过 3 年前
I&#x27;ve seen this kind of position in a lot of startups&#x2F;tech companies (&quot;Growth Manager&quot;, whatever that means). To me, it sounds like a product marketing position.
speedgoose超过 3 年前
We don&#x27;t have that.
评论 #29920534 未加载
rco8786超过 3 年前
A&#x2F;B testing, basically.
andrejguran超过 3 年前
it&#x27;s their job to figure it out ;)