<i>I naturally had some very tech-heavy ideas (e.g., new approaches for mobile / social / local, new hardware devices). I found it hard to get my co-founders to react positively, even after spending hours trying to convince them of the opportunity.</i><p><i>I can spend hours explaining why an idea was a better technology than what's out there, but for some ideas, it's just tough to fully appreciate if you don't understand the technical details.</i><p>Dangerous thinking. People don't use/buy something because it's "better technology"... e.g. the tech-specs-as-the-major-selling-point Android tablets vs. the iPad.<p>Mind sharing some of your "technical" startup ideas? Maybe I'm misunderstanding.