Don't confuse it with Quickster, QuickStar, Quik-Star, Kwik Star, or Kwikster.

So they don't own @Quikster .... and they don't own quickster.com (the likely typo that their users are going to make). Even if you accept their premise that it's the right move from a business standpoint, they're dropping the ball on ensuring their customers don't get lost in the transition.

I am tempted to think that maybe the DVD business should have been called Mailflix or Flix by Mail or Next-day Flix.

took me 3 tries to find their website. also funny that they chose that name... given that streaming is a hell of a lot qwicker than mail.

snailflix.com is still free...

Is this what extremely good organic SEO looks like?<p>Most of the other names are not really used on the Internet at all. Now, when anyone fails to spell qwikster, they're going to find this article. It seems like they rank for every misspelled query now.<p>(Google may start spell correcting to qwikster, though for the moment they seem to spell correct to quickstar when they do.)<p>Are there other variants of this technique?

Don't forget Quixtar!

Netflix is well known for its amazing delivery system, and this new name emphasizes that - not what product is being delivered at all. I think Qwikster will be expanding into shipment of all sorts of non DVD movie type things. They are already going to be doing video games.<p>That said, yes Qwikster sounds stupid. But the same could be said for such words as Google, iPad, etc.

Trickster?!?