In your opinion, how can we explain the success of these games?<p>What really set them apart from the rest?<p>And how would you try to find similar ideas?
Wordle had a social aspect that allowed its users to share their progress/solutions in a visual format. It was perfectly adapted for social media.
I'd say the ability for anyone to understand and find it a challenge. No need to read the instructions, no need to get the keys - you just get it. Definitely the simplicity & broad engagement factor above all.
My impression is simplicity and shareability. It allows a large audience to get into the game easily and share and compete with/against their friends and others