Good. Now pick a random one of the companies that used this particular product/service and make an example of them.<p>The problem I think until now has basically been that sites that rely on tracking ads <i>know</i> they are in violation. They don't <i>want</i> to comply, because it would be too costly.<p>Basically, a meeting at one of these businesses (I'm imagining) has a conversation where people say "Ok what do we do about the cookies? Unless we at least write the X and Y and Z tracking cookies, we can't keep the lights on so we cant't risk users just clicking 'Reject all' and getting dumb ads. What should we do? I think we should use that dark pattern dialog which leaves X Y and Z on for 75% of visitors who just click the biggest button. That at least buys us some time. If regulators complain we can always change it".<p>A regulation that was scary enough would see sites prefer shutting down over using a dark pattern. For that to happen, the fines not only need to be big enough to be fatal to the business, they have to actually go further and be personal fines to key employees.