now that's a great testimonial!<p>the first time i read about LaunchRock, i thought the idea was cool. the second time i heard about LR i thought it was odd but I couldn't put my finger on why. then, a while later, i saw someone say something like "why would i want to advertise for a site that i can't use yet, and am not sure i like?" in reference to LR. that stuck with me. KickOffLabs doesn't force anyone into anything questionable like this.