Apple knows where the future of technology is going, and Meta is getting in the way. Meta, appropriately renamed to reflect the trend toward augmented and virtual reality, would eventually become a threat to Apple’s walled garden business model. Apple gives lip service to privacy so long as it attracts users to their platform. However the moment we’re in is when the their invasion of privacy is meant to benefit their vision for keeping a customer totally content from home, to work, to play; they have a service for everything, and the data with which they have determined hidden markets, pain points, and markets of desire is coming at a cost for Facebook/Meta.<p>In the future, whether that’s 5, 10, or 20 years, the biggest companies will produce their own platforms of walled garden experiences. Meta isn’t there yet and has suffered a setback, but the reports that Meta is trying to poach Apple devs is telling about where this is all headed. The “metaverse” is nascent and mockable, but my kid will probably grow up in it just like I grew up on AIM, chat rooms, and texting.