Really like the way the book backs up each of his 'theories' with real world examples showing how others have implemented them.<p>If you dont get the book at least watch: <a href="http://techcrunch.com/disrupt/video/watch/piOHBzMjrYRS5_bzpu9odr3O7b0EyrDa/" rel="nofollow">http://techcrunch.com/disrupt/video/watch/piOHBzMjrYRS5_bzpu...</a>