Hurricane Ike's impact on Planaroo.com's traffic

Really nice, succinct strategy article. Impressive how far a little anticipatory legwork can go in building buzz and bringing customers in.

The problem with it..is that every other niche you'll most likely just be posting rumors the moment you heard them...so you'll lose your credibility fast. I mean hurricans aren't just going to disappear into nothing

Great idea! I wonder how many other such niches are out there - no doubt lots of them...