Not sure why it is suprising? If the state wants something to be censored, corporations have very little room to wiggle out. It's funny how Overton window is moving. I remember in the 90s, the mere suggestion that the west could experience Soviet level of censorship was considered deluded conspiracy thinking. Now the population is very much okay with censorship as long as content they don't like is censored. But propaganda machine works well at shaping what general public like and don't like, so they can implant the idea of what people should dislike and then censor it - people will applaud.