'I'm a devoted FF user, and have been forever.'<p>That's interesting, as according to Wikipedia version 1.0 of Firefox was released in February 2004. [1]<p>'But the response to Chrome shouldn't be to launch new features.'<p>Which new features are these?<p>'Here's the problem/challenge: when your friends switch to Firefox, your life doesn't get better.'<p>No, but when <i>you</i> switch to Firefox <i>your</i> life gets better. How many products or services are sold on the basis of making other people's lives better? Exactly one - charities.<p>'And the key to growing any piece of software (or just about any product or service, actually) is the opposite. People will recommend something if adoption improves their lives.'<p>Er, what?<p>'Fax machines?'<p>What machines? Fax machines? Oh, you mean version 2.0 of the telegraph?<p>'Life is better for me if you have one.'<p>The phrase you're looking for is 'network effect'. [2]<p>'Fashion? Life is better for me if I'm not the only one wearing this.'<p>Yes, everyone knows that a woman <i>loves</i> turning up to a party and seeing another woman wearing the same dress as her.<p>'Religious sect? Life is better for me if I'm not the only one in the building.'<p>Unless you're a hermit.<p>'So, Firefox needs to add functionality that makes the surfing experience better for all users when more users use Firefox.'<p>Say what?<p>'There are many ways to do this, and you can invent more than I ever could. Systems that allow for rating pages, or grouping them, or communicating (but only with FF users).'<p>Haven't you heard of the 'any browser' campaign? [3]<p>[1] <a href="http://en.wikipedia.org/wiki/Mozilla_Firefox#History" rel="nofollow">http://en.wikipedia.org/wiki/Mozilla_Firefox#History</a><p>[2] <a href="http://en.wikipedia.org/wiki/Network_effect" rel="nofollow">http://en.wikipedia.org/wiki/Network_effect</a><p>[3] <a href="http://www.anybrowser.org/campaign/" rel="nofollow">http://www.anybrowser.org/campaign/</a>