The Omniture pricing is where you start. Then they charge additional to raise your server call limit, additional for data correlation, additional for data warehousing. Omniture has a great product, but to think that an enterprise gets away with $100k is laughable. I've had clients in 7 figures easy.<p>If you're a startup, the only bonus you're really getting with premium Google Analytics is SLA, which most startups can do without. Stick with free.