The Geoffrey Moore talk that Joel Spolsky said changed his business.

I haven't read Dealing with Darwin, but I thought Crossing the Chasm and Inside the Tornado were just as insightful and useful as Clayton Christensen's Innovator's Dilemma.<p>They're also complementary to that, because Innovator's Dilemma is more about the strategy of building a product the right way to transform the market, while his books are about managing the market growth once you build the product.

Just watched the whole thing and it definitely opened my eyes to a lot of concepts, primarily relating to customer development and how to really position ourselves. I think the point that I enjoyed most was making it imperative that you share your vision of innovation with <i>your entire team</i>. Not only that, but really convey what it is that your company is trying to achieve and what's necessary to focus on that thing moving forward (being that there's only two of us now, you sort of lose sight of these things). There's a lot of great stuff in here, going to watch it again when the time is available.

Does anyone have more context about how this changed Joel's business? I'd like to hear some more specifics about what this stuff led to changing.

You can see some of the other Business of software talks from here: <a href="http://thebln.com/2011/09/organised-notes-index-of-business-of-software-2010-talks-links-to-videos-and-transcripts/" rel="nofollow">http://thebln.com/2011/09/organised-notes-index-of-business-...</a>

Great video. Thanks for sharing