Google now has its own Beer

I think it would be hot to see the big tech companies all team up with a designer brewery and each do a signature beer. Microsoft's beer would have to be called Windows Beer 8. FaceBeer would have a QR code on it, when you and another person scan it you're added as friends. Apple's would have 5 patents just on the bottle design. Samsung's bottle would look just like Apple's. AOL would just be Budweiser poured into an AOL bottle.

I can confirm the spokesman's story at the end: Google has lots of internal groups of all sorts of interests, and the brewing group thought it would be cool to have a Googley beer. It wasn't for marketing at the Google end, but I'm sure Dogfish think it's pretty neat.

The video really stretches the roll Google and it's products seem to have played in the process. Seemed like a TV crew following the making of a new beer with an occasional Google ad now and again.

Thanks to the Temperance era government monopolies that still control Ontario's alcohol, Dogfish Head is one of the few quality microbrews we can reliably get from the US. Good choice on Google's part, though.<p>However, I was expecting -- I'm not sure -- Google engineers contributing their technological expertise somehow.

Does anyone know when apple are going to release their own iPa?

I was watching to see whether they would A/B test the beer to find the right color. (ref: <a href="http://news.ycombinator.com/item?id=524991" rel="nofollow">http://news.ycombinator.com/item?id=524991</a>)<p>Actually Dogfish founder Sam Calagione addresses that at 10:30 in the video — "Like most small businesses, it's not like we've got focus groups and separate floors of MBAs squirreled away to give us guidance and consultance (sic). You just wing it and use whatever tools are cheap and at hand."<p>They do, however, test their new brews in their tasting room, and the ones that are well-received are produced in volume. Maybe more hallway usability testing than a focus group?<p>Also, I'm impressed they kept the part at about 11:09 where Calagione says, "We don't really spend any money on advertising or marketing…" – sure the video is focusing on Apps integration, but he's talking about Google's core business!

I may need to re-think my "don't want to work at Google" statement.

I can't wait to drink this. I wonder if we're going to see more partnerships for advertising purposes between two unrelated businesses.

They bought some other brewery's beer at the store for way too much money, slapped a Google label on it, and now it tastes worse?

Aside from making the trip out to Rehoboth Beach, how might one try it?<p>Do googlers get dibs?

&#62;green roobios tea<p>Close. Its called rooibos tea, meaning "red bush".

Belgian Dubbel? Noice. Wanna taste that beer.

I await the time when Google Beer can be integrated into the already long line of Google Foods™ products.<p><a href="http://www.google.com/onceuponatime/googlegulp/" rel="nofollow">http://www.google.com/onceuponatime/googlegulp/</a>

I love a good beer story. This said, if Google keeps diluting its focus and its brand with these somewhat unrelated moves, I am going to start believing those who read these as early signs of its future demise.