I am currently trying to teach myself about the basics of "public relations". Could you recommend any good books to start with? What about good blogs on PR?<p>Thanks a lot in advance for your help!
Eons ago i was listening to a Jason Calacanis podcast and he gave an amazing insight: You should always do your own PR. At first I thought this was unfair as Jason is a genius at self promotion which is a gift few geeks have, but then he spelled out his technique which I actually wrote down:<p>1. Make friends in the press BEFORE you pitch<p>2. Is your story better than anything on techmeme?<p>3. ...then look for writers in your space<p>4. Leave a smart comment on a story (i.e. linkbait)<p>5. Do a blog to linkbait (take your comment and blow it up to a post) this is because journalists obsess over the comments<p>6. ...do the same with twitter<p>7. Learn from cluetrain manefesto, it's about a conversation<p>8. Journalists hate PR people<p>9. Obsess about your market, know EVERYTHING about your space with anything less is more (don't do a long press release), use a casual tone and just write 5 words (i.e. a ping mail)