<i>"We're not interested in selling. We wanted to forge our own culture, to create a sustainable company"</i><p>Okay the plan is not to sell.<p><i>"... The team's hope, he said, was to find an advertising-based solution that delivers revenue without damaging the user experience. ..."</i><p>But where is the advertising coming from if google sucks up so much of the advertising dollar. This is the bit I don't get. I've watched <a href="http://spock.com" rel="nofollow">http://spock.com</a> try this and they have completely screwed the application. There must be some other value in people information & conversations.