This is part of a broader trend. Last year, Balaji Srinivasan tweeted about the idea of SaaS companies buying media companies – <a href="https://twitter.com/balajis/status/1374363031417753609" rel="nofollow">https://twitter.com/balajis/status/1374363031417753609</a> – and as an observer/operator in this space, I've heard about a lot of conversations going on behind the scenes with larger companies expressing an interest in smaller media companies (including my own - I value autonomy too much but for the right multiple.. :-D).<p>Consider Hubspot buying The Hustle, Robinhood buying MarketSnacks, Stripe's various acquisitions (like IndieHackers), Insight Partners bought The New Stack.. and this is all happening in the developer space too. Subscription based companies with high cashflow but high customer acquisition costs will continue to buy attention-based companies with relatively low acquisition costs because, frankly, the owners of the latter are generally quite happy with "modest" (<$40m, say) exits that the former can easily cover.