Supporting African founders in Agriculture, it always strikes me how high the potential for improvement is. Demand is mostly higher than supply, harvest happens twice a year and yet when you start out as a founder you need to not just build one company, but solve a whole bunch of problems while you do it. You need to solve the logistics problem, create an agent network, find a dev agency that doesn't ripp you off - since it is very hard to build an in house tech team - and so on and on.
Yet from an innovation stand-point it is very interesting field. Since your customers - i.e. small hold farmers - face extreme economic pressure every day, you basically have to create value on day 1. No one got time for long term investments.<p>If only there would be more and somewhat orchestrated innovation happen, I think many issues could be fixed.