We're a startup composed of all hackers. We've built our product, and tested with real customers. We're ready to start spreading the word about our startup, where should we start?<p>Is there an MVP-like strategy to sales and marketing? Best way to get press releases? Which blog do we ask first to write about us? Will asking one blog to write about our launch hurt our chances with other blogs? What other methods can we use that have a good ROI? How do we sustain a stream newsworthy articles over a longer period of time?<p>Blog articles? Twitter? Facebook? And when can we best expect a visible ROI on each? We need a "Sales and Marketing for Hackers" book.
This is a pretty hefty document but I highly encourage you to read the whole thing. You will learn a lot and will be much better off.<p><a href="http://www.seomoz.org/blog/the-noob-guide-to-online-marketing-with-giant-infographic-11928" rel="nofollow">http://www.seomoz.org/blog/the-noob-guide-to-online-marketin...</a>
Well there's one simple advice: be authentic, have a voice.<p>Apart from that it's hard work. A simple guide can be found on kissmetrics that I'll post below. Check out @soundcloud and @david community management to learn from one of the best in the market.<p><a href="http://blog.kissmetrics.com/ultimate-online-marketing-recipe/" rel="nofollow">http://blog.kissmetrics.com/ultimate-online-marketing-recipe...</a>
I actually have found many great examples searching through the archives of HN. What I would prefer is something that helps hackers get out from behind their computer and effectively sell to potential clients, in person. Something that helps hackers effectively communicate with others, in person. Things like this would be helpful to me...
Great idea. Here's how we market our website, may be helpful: <a href="http://feefighters.com/blog/how-to-market-your-website/" rel="nofollow">http://feefighters.com/blog/how-to-market-your-website/</a>