Speaking about Apple's fall in the 90s, Steve Jobs says: "Apple had a monopoly on the graphical user interface for almost 10 years. That's a long time." [1]<p>Then he asks: "And how are monopolies lost?", following with his explanation for the phenomenon, which I don't think is accurate, because he bases it on the supposition that monopolies are created by great products, which certainly has not been the case with Windows.<p>I read somewhere that monopolies are not lost: they become irrelevant. Although I don't know if that is correct either: at Apple's case, what made it loose its monopoly was not technological irrelevancy, but the commoditization of complements promoted by Microsoft[2], which offered a slower, uglier, less robust, but cheaper alternative for the masses, forging the base for the Windows platform that would create a vicious circle, "forcing" users and developers to use its graphical interface.<p>But I don't have much knowledge about the rise and fall of monopolists, and that's why I would like to hear your answers, besides the obvious answer of governmental intervention.<p>Do you agree with my theory about Apple's fall? And more generally, what other cases do you know of monopolies that were not lost by technological irrelevancy or intervention?<p>[1] http://www.businessweek.com/print/bwdaily/dnflash/oct2004/nf20041012_4018_db083.htm?chan=gl<p>[2] http://www.joelonsoftware.com/articles/StrategyLetterV.html