Just point out one example of this that I think has been very successful, and that's MisterBnB for gay travelers.<p>I think a lot of straight folks don't understand the mental calculus that goes through a gay person's mind when they travel. I'm at the stage of my life where when I go on vacation, I want to relax and feel at ease. Why would I spend money to go someplace where I may feel unwelcome, or worse, unsafe? For example, there are a few Caribbean nations that are beautiful, but notoriously unwelcoming to gays. Jamaica can have someone else's money.<p>In an Airbnb, I don't think I've ever felt unsafe, but I'd also rather not feel unwelcome. I don't want to have to worry about some last minute thing coming up making the place unavailable if I mention my partner. With MisterBnB I know I never have to worry about that, and I know my sexuality won't rise to the level of anyone even caring. Even if that's true 80 percent of the time on Airbnb, I just don't want to have to deal with that 20 percent chance of having a bad experience.