A <i>big</i> struggle for our startup was learning how to design a good looking site.<p>For our first site, we used a template we got off of a template site, then modified it out of all recognition.<p>To be honest it's not great and we'll probably redo it before too long. But it was <i>something</i> we could hang a couple apps off of.<p><a href="http://www.kymalabs.com" rel="nofollow">http://www.kymalabs.com</a><p>For our second site, we went with a different approach and designed it from scratch as a learning exercise. One of the experimental techniques we sweated over for hours and hours was using textures.<p><a href="http://www.eggtweeter.com" rel="nofollow">http://www.eggtweeter.com</a><p>We think it made a huge impact in the look of the site, but also drove us in new directions with the design we weren't planning on.<p>This site looks fantastic and something we'll definitely be looking at (maybe for an eventual redesign of our current site!)