This is cool, but since all positional movement is on-rails, I find myself questioning their decision to use real-time rendering, as opposed to a pre-rendered video that users can scroll through. The latter approach would have allowed Getty to use higher quality models and lighting, and made the experience smoother on low-end devices, possibly at the cost of bandwidth.<p>A conventional video would mean loosing the ability to drag to look around, but I'm not convinced that this was a significant part of the experience—IIRC, they don't even tell you that it's possible. Alternately, Getty could have sent a 360° video, at the cost of even more bandwidth.