What is going on with Stumbleupon?

Oh, that's easy. Sites like Compete don't know shit about shit. For further details:<p><a href="http://blog.reddit.com/2010/07/experts-misunderestimate-our-traffic.html" rel="nofollow">http://blog.reddit.com/2010/07/experts-misunderestimate-our-...</a>

The description seems like it's for another website:<p>StumbleUpon<p>San Francisco, California United States stumbleupon.com We provide technical consulting, training, and information services to build capacity, share knowledge, and support local government in the implementation of sustainable development at the local level. Our basic premise is that locally designed initiatives can provide an effective and cost-efficient way to achieve local, national, and global sustainability objectives. ICLEI was founded in 1990 as the International Council for Local Environmental Initiatives. The council was established when more than 200 local governments from 43 countries convened at our inaugural conference, the World Congress of Local Governments for a Sustainable Future, at the United Nations in New York.

Neither <a href="http://www.alexa.com/siteinfo/stumbleupon.com" rel="nofollow">http://www.alexa.com/siteinfo/stumbleupon.com</a> nor <a href="http://www.quantcast.com/stumbleupon.com" rel="nofollow">http://www.quantcast.com/stumbleupon.com</a> show anything nearly as dramatic...

SU's own recent blog post about their traffic: <a href="http://www.stumbleupon.com/sublog/20-million-stumblers/" rel="nofollow">http://www.stumbleupon.com/sublog/20-million-stumblers/</a>

I'm not sure of the accuracy of complete's site analytics.

Google trends shows a recent uptick also, particularly in Ireland:<p><a href="http://www.google.com/trends?q=stumbleupon&#38;geo=irl&#38;sa=N" rel="nofollow">http://www.google.com/trends?q=stumbleupon&#38;geo=irl&#38;s...</a>

Weird -- today my 68 year old mother asked me if I had heard of it and that she loved it. She mentioned it was great for foodie sites. The compete numbers may be exaggerated but it seems to strike a chord across a broad audience.

I wonder who the demographics are of the people who use StumpleUpon. I don't know anyone who uses it, and no one ever really talks about it, but somehow they manage to put up these huge traffic numbers that keep growing. It would just be interesting to see how they're growing outside of the standard echo chamber.

Well, they are definately not stumbling