The founder of this must not understand or care for the rammifications of passing off laws.<p>By calling it Muzmatch.com there are almost certainly people who thought it was a spin-off from Match.com, a market leader with trusted standards of operation. This is why you lose passing off cases.<p>If he'd have called it something that wasn't extremely similar to market incumbents he'd have a leg to stand on, and the story he tells on their blog is trying to paint themselves as the victims here but they really aren't.<p>The likelihood is that they will change their name and the vast majority of their existing users will carry on as-is. That's quite a win as he should consider himself lucky that they haven't been sued for loss of earnings by Match.com against the entire time they have been open.