I have to wonder when this whole trend is going to come crashing to a halt. When, if ever, the social-gaming population will wake up one day and think, perhaps aloud, and perhaps at great volume, "What the <i>fuck</i> am I doing with my life? <i>Why</i> do I need more virtual corn patches?" And, perhaps, "You know what? I'm not accepting the Facebook invitation into little Mikey's mafia family. Fuck that noise. I'm out."<p>By this, what I really mean is: when someone finally gets sick of Farmville, is he going to move on to the next Farmville, or is he burned out on the genre for good? Seems like there should be a "fool me once, shame on you; fool me twice, shame on me" dynamic at work with players of these games. Which would mean that the genre is destined for oversaturation and burnout, and that there will be diminishing returns awaiting any marginal entrants into the field.<p>I'm sure the genre, as a whole, is still growing by leaps and bounds. But do we have any leading indicators about the playerbase? Such as their likelihood to be investing in more than one time-sinkey social game at a time? Or their likelihood to pick up another after quitting the first?<p>I'm not wishing for the demise of the genre, but rather, am hoping that it'll hit a plateau from which it will be forced to innovate, experiment, and evolve. Seems to me that the cold, reductionist design philosophy of addiction-by-the-numbers should eventually dig its own grave in the form of mass player burnout on games produced as such. Then again, that's never happened with casinos. So this may be woefully naive thinking on my part.