> If you’re taking documentation really seriously, put it on the scorecard. Look for good writers. ... Then put it in your career ladders too. It’s a competency that individuals need to develop if they’re to move to the next level.<p>Exactly. If it's not evaluated and rewarded in the same way shipping code is (in hiring, too, as mentioned), it'll never be treated as important by developers. Devs are generally rational: if you say "write docs!", but then complain when things take longer because they were taking time to write docs, well, then you can guess what will happen.