Ask HN: What is it called when brands deliberately misspell names

5 点作者 asimjalis大约 3 年前

For example, Krispy Kreme.

8 条评论

Cacography [1], perhaps?<p>[1]: <a href="https://en.m.wikipedia.org/wiki/Cacography" rel="nofollow">https://en.m.wikipedia.org/wiki/Cacography</a>

cratermoon大约 3 年前

Unique enough to be a trademark or service mark.

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You can't copyright dictionary common names like crispy and cream but you can copyright Krispy and Kreme.

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jdrc大约 3 年前

"the domain name was not available"

bradwood大约 3 年前

A creativity failure

aaaaaaaaata大约 3 年前

Corporatization

Overtonwindow大约 3 年前

Edginess

tims33大约 3 年前

domain-name-ization