Just a reminder for all of you with a company blog: Make sure you put a prominent link to your company's main website.<p>It worked well for me in the past, with several signups tracked back to the blog.<p>Reduce friction at every step. Yes, making me guess/search/type in your website address is friction.<p>(I'm looking at you, http://blog.mailgun.net/, but it's just the most recent example I came across.)