That's a big part of the appeal of places like Hacker News and Tumblr- the focus on being a social network without adding in additional ad-delivery "features."<p>I don't know if going full ascetic by removing images, reactions, etc. will achieve the same effect or not. Something like that would be very nice for smaller communities: IRC is still kicking, despite everything. Curious to see how the project goes, I'm unsure if the article cut off unexpectedly or if it's just very early.