FIFA will be rebranded as EA Sports FC in 2023

Naked greed from FIFA it sounds like <a href="https:&#x2F;&#x2F;www.eurogamer.net&#x2F;new-report-says-fifa-wants-more-than-double-from-ea-to-renew-license" rel="nofollow">https:&#x2F;&#x2F;www.eurogamer.net&#x2F;new-report-says-fifa-wants-more-th...</a><p>Ask for an extra half billion dollars, end up with nothing. Quite a fable. I can&#x27;t imagine there will be many queueing up to take on the license after EA (certainly not at those rates). The only competent player in that area were Konami, and they are in a nosedive into F2P disasters.<p>Sounds like some of the falling out was each side not wanting to cede the rights to capitalise off stuff like NFTs, which is hilarious.

Can the title be amended to &quot;FIFA (video game series) will be rebranded as EA Sports FC in 2023&quot; to clarify that it&#x27;s not referring to the actual football governing body?

It&#x27;s like if the devil and the antichrist split up. Yeah it&#x27;s probably a good thing, but it&#x27;s really hard to be happy about it. Even EA&#x27;s way of selling it is &quot;don&#x27;t worry, we&#x27;ll still charge you yearly for the same features including the money sucking ultimate team.&quot;

I read that as the FIFA organisation was changing its name.<p>Amazing that FIFA is now more widely known as the name of the game rather than the body that organises association football.

I have no strong feelings about this other that that &#x27;EA Sports FC&#x27; is a horrible horrible name.<p>The only thing I can think of is that they want &#x27;EA Sports&#x27; as the main brand opening the way for other sports &#x27;EA Sports Tennis&#x27; or whatever. But &#x27;FC&#x27; really? What&#x27;s that?

Greed indeed! Reading the headline I assumed the FIFA org had sold its naming rights to EA and was busy reprinting stationery and unscrewing the sign on their building! Gran Lardon... <a href="https:&#x2F;&#x2F;youtu.be&#x2F;A0KCbZ7L17I" rel="nofollow">https:&#x2F;&#x2F;youtu.be&#x2F;A0KCbZ7L17I</a>

Are we going to see a ridiculous outcome where FIFA license the brand to another game developer, who call it “FIFA 2024”, and then consumers just go ahead and buy “FIFA 2024” and it turns out to be something completely different than they expected?

I&#x27;m sure some marketing exec doesn&#x27;t want to say &quot;Football&quot; or &quot;Soccer&quot;, and has a whole worldview prepared with EA Sports Hockey, etc, but this new name completely misses on being actually usable in conversation.<p>Just like everyone says Facebook instead of Meta, FIFA is probably here to stick for the game in the next 5 years probably. Even an oldschool dumb name like EA Kickmaster would have been better.

EA retains league and player likeness rights, which is the real value

Say what you will about EA, but as a rugby fan I’m a little hopeful this gives them a little space to having a crack at the egg chasing game.

FIFA is not in the game anymore.

EA should just buy FIFA and fill stadiums with loot crate vending machines.

Can&#x27;t wait for PES 2023 then. Fuck FIFA (both the game and the ORG)

What does FC stand for?

Are team and player likenesses negotiated independently?

Lol, I thought EA bought FIFA and renamed it