Cortex A7 is more proof that Intel can't "enter" the smartphone/tablet markets. I like that ARM isn't going to pursue ever more performance just to disrupt Intel in the low-end of their market (and higher later) while maintaining their low power consumption at the same level (Cortex A9, Cortex A15, etc), but they also keep making chips that use even less power (Cortex A7) for people that want as much battery life as possible, rather than try to approach PC level performance with their smartphone.