<p><pre><code> >First, rich people own. Salaries don’t make people rich nearly as often as equity does.
>Second, rich people tend to own unsexy businesses. These include auto repair shops, gas stations and business equipment contractors.
>The third important factor in gaining wealth is some way to avoid ruthless price competition, to build a local monopoly. Auto dealerships have legal protections.
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>My data-driven advice for getting rich for someone with good analytical skills and deep experience in a field is to start a market research business. Use your specialized knowledge in the field to write up reports; sell them widely and charge a fortune to your contacts in the field. I have estimated that more than 10 percent of owners of market research businesses are in the top 0.1 percent.<p>----
>In the end, Dr. Killingsworth found, the effects of money level off: You need to keep doubling your income to get the same happiness boost.<p><pre><code> >The activities that make people happiest include sex, exercise and gardening. Weather plays only a small role in happiness. People are consistently happier when they are out in nature.
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----<p><pre><code> >Sometimes, big data reveals a shocking secret. At other times, big data tells us that there is no secret. And that’s the case with happiness.
>The data-driven answer to life is as follows: Be with your love, on an 80-degree and sunny day, overlooking a beautiful body of water, having sex.
>It’s a lot easier than owning an auto dealership.</code></pre>