Nir, I'm fascinated by your career.<p>Years ago, there were academics and journalists secretly funded by Big Tobacco to try to sew doubt about the danger of smoking.<p>Big Oil has done the same for decades, first to protect lead and benzene in gasoline, and now to downplay their role in climate change.<p>As a casual observer, your work looks just like that: a lone "independent" voice telling us that our eyes, ears, and research deceive us and that social media isn't addictive, isn't unhealthy, etc. I find the writing excellent and tempered, but I do wonder if it's cynical.<p>Anyway here's a counterpoint: hating Facebook may be bad for us, but a society whose media diet is ruled by Facebook is much worse.<p>Hating climate change is probably also bad for us, but we shouldn't let corporate interests convince us to go back to sleep and leave them alone.<p>Hating Facebook will be good for us in the end, if it means taking Zuckerberg's power away.