Before you could use the "Volume +" button to take pictures it was probably accepted fact that you had to have the home button on the right when taking landscape shots.<p>Now that the "+" button is available it seems that most people would instinctively want it on the upper-right when taking pictures. This leads to a problem in that the shots end-up upside-down when emailed or when viewed on most computers.<p>Why didn't Apple put in an option (or do it by default) to rotate the images and achieve the correct orientation? Maybe there's something fundamental I am missing here. It just doesn't seem like a sensible way to this to work. I personally like the mechanical shutter button option, but now having to ensure that every single shot is oriented correctly isn't a lot of fun.<p>I've seen reports of video showing up upside-down, however I have not experienced this (only tested on the 4S).
It seems like it would be nice if viewers stopped ignoring the EXIF orientation data. It's becoming more and more important.<p>Or hey, where there's pain, there's opportunity. You could create a tiny little photo app which uses jpegtran to flip things around so non-EXIF-clued readers can open it and still see the right thing.