I'm working on putting together 3 sites:
1. Internet, Tech, Social Media, guides, hacks, etc - Like Mashable or Readwriteweb
2. Startups, Entrepreneurial & Business news, guides, advice, etc - Like Techcrunch
3. A service for early phase startups (currently working on building this)<p>Originally I was going to combine idea 1 & 2 into a single massive news & info blog, but several people told me they would probably market better if they were more niche and separated, connected by a network at the bottom like gawker media. Otherwise there might be too much unrelated content.<p>So I was going to reluctantly split them, but then came up with the service idea.
I figured combining the Startup Blog with the Startup service would lend more weight to the site and keep people coming back.
But since the Startup Service HAS to be the landing page, I run into the problem of monetizing the blog if it's not the primary focus (like in a subdomain or subfolder), combined branding, too little emphasis on the blog, or too little emphasis on the service.<p>Leaving them separate means I could market them better separately, but I'm afraid of losing the combined impact of one site.<p>What do you think?