Wow. Part of me wants this to suck, just so there are only iPhone and Android to worry about ever developing for, but this actually looks good enough to consider.<p>I looked at WP through BizSpark a little, and it looks easier to develop for than iOS or Android, at least for corporate apps. It's possible RIM will lose out in the "corporate owned/managed" market to WP, especially if they can build in equivalent or better security and management tools.<p>If I were MS/Nokia, I'd heavily subsidize this in ways other than just reducing the retail price; maybe even go for a $799 retail MSRP but heavily discount through the carriers or through channels to $0-400. You want the price to make it seem premium (or at least as good as a high-end Android or iPhone 4S), but they're the new entrant, so using price to promote the product might be a win. Maybe something like "$400 credit for any smartphone trade-in" at retail. Or, bundle "we pay your phone bill for 3 months" or something.