What I don't get is why don't places like iTunes and Amazon offer Lossless options for downloading? I mean, here they are bragging about 720p, 1080p, high definition video which is gigantic in size, approaching or exceeding gigabytes for a typical 2 hour movie. Yet, we can't spare the extra space or bandwidth for a higher quality audio file which is still a fraction of the size? I don't get it.