Back in the dot-com days, thanks to employer-subsidized soda fridges, I was drinking easily 6+ cans of diet soda a day (in my case, Diet Dr. Pepper). Along with other startup related behaviors like eating fast food (Carl's Jr, what's up?) and not exercising, my weight increased to around 220 lbs on a 6'1" frame. I stopped drinking diet soda around the time I joined a weight-loss startup in 2011, and started eating healthier and I end up dropping down to around 175 lbs, which I more or less maintain to this day. I personally think "diet soda", even though "0 calories" doesn't do anything great for your metabolism or weight and is a great oxymoron of a product.