The leaders of the PGA and the LIV should study, in detail, the rift in American open wheel racing in the mid-1990's to ensure that they do not repeat the same mistakes. The split in IndyCar racing took it from nearly competing with Formula 1 for prestige and audience to nearly going out of business, racing to empty stands. The sports, obviously, are extremely different from each other, but on a business level are somewhat similar. They're both based on weekend-long events that travel from one location to the next, feature a tournament/race between individual players who are all competing with each other to capture a portion of a prize pool, and have superficially similar models w.r.t. marketing, attendance and logistics.