This will only further entrench the big players (google, facebook, etc) while making it impossible for new & small players to compete. All of the services the big players offer effectively make working without universal cookies trivial.<p>For the small players though, without massive ad-supported service offerings like Gmail, Facebook (as a platform), etc, this will screw them completely.<p>Mind you, I'm a HUGE privacy advocate, so I like the new Firefox functionality... but the unintended side effects cannot be ignored.