> Transparency: We don’t censor, bias, filter, or downrank results (unless legally required to)<p>Is it me or does the description not match the bullet? To me 'transparency' would be 'we detail on this page exactly how we bias/filter/downrank results (except where legally required not to)'.<p>Second point somewhat implicit in the first: how can a search engine be said not to bias/filter/downrank results? That's the whole job? I think what they mean is they have some generic algorithm, and there's no special casing going on to further political or social ideals etc.?<p>Circling back to the first - I think you can even do that (if you want) and claim transparency, you just have to say 'we aggressively downrank anything to do with XY rights' or whatever, and it might not be what everyone wants but it will be transparent?