The Web3 Marketing Stack: The Next Big Wave in Crypto

I have been in the marketing space for 6 years (since I was in college) and your post def caught my interest.<p>I place a high priority on personalization across the entire user experience and this emphasis currently yields amazing results for the DTC, Web3, &amp; B2B space. As technology advances and Web3 adoption spreads, a marketing stack with a tech-heavy infrastructure will be needed. For a more adequate ad experience, there needs to be full immersion and personalization for each user at the individual level.<p>It seems inevitable that UX designers and industrial engineers will create a fully personalized AR&#x2F;VR Web3 experience that mimics the feel of what shopping in a brick and motor store feels like.<p>Interested to hear what others think about this!

&quot;Having built some of the previous ad infrastructure at Google AdSense, I hope we can reshape the web3 networks with user experience as a central tenet.&quot;<p>This strikes me as a case of &quot;when all you have is a hammer, everything looks like a nail&quot;. The author wants UX to be a central tenet, as long as &quot;UX&quot; means that every participant is a segmentable marketing target, now with a public on-chain event history.<p>Third-party cookies are going away on the web, so let&#x27;s create an even more invasive replacement on this new thing so our portfolio companies can target suckers more efficiently than ever. So basic. So boring. So predictable.