In early stages of a company/brand, how do you increase your reach beside paying google to rank your website higher?<p>Our current product is in the medical-area and the people affected are in older cohorts, even-though the insurances would pay which would make them the costumer? Therefore we would probably need to be a bit more conservative.<p>Currently we are looking into SEO and mentioned cost to get on the front page. We have a medical and tech background but little marketing experience so any hint to sources is also welcome.<p>Thank you.
Hubspot has some great blogs you can check out on SEO optimization. There are a ton of things you can do to increase your presence on search before paying for ads. Try to come up with a few keywords that someone may use to search for your company which truly differentiate your business, talk to your internal team, customers, and stakeholders for their opinions. Once you think you have a set of them start including them in all content (website title, URL, headers, subheaders, etc.). Make a blog on the website that you update regularly and share your content with refutable sources (like industry experts) and hope that they post it too, backlinking to your site. The best thing is all of this SEO optimization with increase your Google Quality Score and actually make the cost of running ads later down the line cheaper.