The author is a Swedish designer. He sees the world with the Northern European, Braun and IKEA mindset: minimalist and functional.<p>I respect and like it. But only for things and spaces that you need to use so often that you almost forget they exist. And only works for people that are open to this approach.<p>In some cultures (e.g: India and South America) you'd need to put a lot of gold and bling to catch people's attention. We like it baroque/art-noveau style: flamboyant, shiny and extravagant like a Carnaval parade or a Bollywood movie.