It's interesting that FB/Meta has its massive ethical concerns laid out right out in front of everybody right now, which is something of an advantage for Zuckerberg due to his persistent shadow side which is performance-oriented. IMO he'll work hard to remedy the flaws for as long as he is connected to the public perception of his company. But he may try to do that in a kind of gaslighty way, through a version-bump of his company rather than through outright reconciliation. (It may work out without so much drama even, since I think he'd happily drop a creepy tracking-line of products if they aren't needed so much anymore; his heart is definitely more into tech than tracking as long as the bills are paid)<p>Apple, on the other hand, seems to be skating to wherever the puck they are going, which is quite different from Jobs' way, and reflects Tim Cook's personality now more firmly than ever.<p>Cook is a sustainer, much less an innovator than Jobs. Jobs' internal mantra was to never be caught dead predicting the future incorrectly, so he had to wrest control and create the future with all the energy he could summon. He also blew off just enough emotion to be seen as a wild stallion by the exact types of product designers you'd want supporting a mantra like that.<p>TC parks his emotions out back in a Compact spot and leads with business-countenance. His inner-world-controlling voice is more like an interplay of wild imagination with a staid focus on conservative business tradition.<p>This is not a company I would place future-tech-creating bets on, at the moment. It's more like a company I could see creating the future of sustainable employment, bringing back the gold watch, and so on--lots of ifs, but that's one example.<p>What a lot of people miss is that both Apple and FB are now run by depth-focused personalities. They are not going to strut as clearly as everyone is used to with the Musk & Jobs types. They are going to work behind the scenes and carry huge mental loads on their shoulders because they need to believe in their values. In the event I'd guess that Apple will be the tortoise, and Meta will be the hare, but I would also guess that it could be a very friendly rivalry. And the American economy also has a very conspicuous history of supporting both tortoise and hare.<p>Finally, Zuckerberg is THE technology voice in the competition, comparing the two leaders head-to-head. Tim Cook is a business voice but Zuckerberg is way more squarely in the tech circle by dint of his personality.<p>This means Zuckerberg will be able to speak directly to developers via approved techno-psychological means, i.e. the right words, right timing, right perspectives, to support technological goals.<p>If it comes to tech, Tim Cook's biggest problem will become one of delegation and innovation risk--and I would also add "device risk" where things tend to get boiled down to discrete device launches rather than built up as derivatives of overriding mental structures--while Meta more clearly brews those big-timeline, intuitively-structured ideas at home for now. Big difference there.<p>Just based on what I'm reading though... (Edit: Typo)