Hey,<p>We decided to gather a waitlist of people who were potentially interested in the future product and created a landing page with an opportunity to get early notification to sign up.<p>In 12 months we managed to collect 1130 emails.<p>The conversion to the response of the first 300 invites was low: approx 10%-20%.<p>Conversion is almost the same if we select fresh (added 24 hours ago) or old emails (added 6 months ago). We tried different hypotheses:<p>— We sent invites in batches of 40/50 messages.<p>— Mixing those who just got added to the waitlist (2 days ago) with those who did it 6 months ago.<p>— Tried different meanings, text, and subjects.<p>— Sent direct messages for personal contact.<p>— Sent credentials right away, directly from the platform.<p>— Tried different email services (Gmail and our domain).<p>— Wrote on behalf of the founder or the team.<p>— We have sent follow-ups.<p>Can you please share your tips/hacks on engaging cold email base?<p>Thanks
My belief about it is that a waitlist kills your business.<p>That is, while they are ‘waiting’ most of them have lost interest, sometimes because they just don’t need your service anymore. Every email you sent cements the notions that: (1) you are just another spammer that doesn’t respect their attention and (2) you can’t execute.