I think it's not just that "10% of the Top Million Sites are Dead" is a really good title, but that "Fun with DuckDB, curl, and the Majestic Million" is a really awful title. If they had gone with "Checking the top million sites with DuckDB and curl", they probably would have gotten at least some traction here on HN.<p>Breaking down the original title, I'd read it like:<p>- "Fun with...": just another on the pile of blog posts exploring some tech but not arriving at any interesting point<p>- "DuckDB": I've heard of it, not personally used it, there's a million and one DBs out there now so I'm not going to stop and look at everyone without a particular reason<p>- "curl": curl is boring, everyone knows curl (in the HN crowd at least)<p>- "and the Majestic Million": no recognition on first read, had to google it<p>So it's not surprising to me nobody initially clicked on what reads at first glance as "Boring blog about boring and boring", which is really a diservice to the post they actually wrote.