Hello HN!<p>I’m a developer and I’ve spent the last 5 years building an open source library for WebAuthn (the tech behind Passkeys) called fido2-net-lib [0].<p>To make adoption even easier (and the workload sustainable) we built an API [1] that really makes the technology easy to adopt and accessible within minutes.<p>I’ve managed to get both some free and paid customers but I’m struggling with finding an efficient marketing channel/strategy.<p>I’m here asking for your help. I need all the advice I can get. What can I do to onboard more users and customers?<p>[0]: https://github.com/passwordless-lib/fido2-net-lib
[1]: https://www.passwordless.dev/
Your target audience:
Understands and wants WebAuthn, and is capable of using your API - and is incapable of writing their own layer, and is security minded enough to want WebAuthn but also doesn't want to use an existing solution like Keycloak or Identity Server.<p>Create a target customer profile and see where it leads you.<p>Also your landing page needs work. Pricing should be an anchor in the top right -- its just as important as your documentation. I'm not going to browse documentation for a service I could never afford to use (or one where I'm forced to Contact Sales, among other possible steps before getting there.)