GNewSense — GNU's completely free version of Ubuntu (no proprietary binary blobs)

This isn't actually a FSF project, but they do however provide assistance and hardware. Obviously, they are very interested in it, given it's stance on the no "non-free" software issue.

So, given that Fedora (and RHEL, for that matter) has always had a policy of no non-free components, and it's easier than trivial to install a Debian system with no non-free components (just don't enable the non-free repositories)...what is this for?